In episode 2 of this series, we expose why ROAS can be dangerously misleading and why your break-even CPA is the real key to profitable scaling. ROAS can make bad campaigns look great. What really matters is knowing your break-even CPA: the max you can pay for a customer and still profit.

Why ROAS is Overrated

• High ROAS looks good in your ad account but doesn’t guarantee profit
• It can make bad campaigns look great and good campaigns look bad

The real metric that matters? Your break-even CPA

Why This Matters

Scaling without clean data is like driving blind. Once your tracking is fixed, every marketing decision becomes sharper, faster, and more profitable.

What You’ll Get Inside the Free Calculator

• Instantly reveal your break-even CPA (know your true max spend per customer)
• Set profit-driven targets so you scale with confidence
• See your scaling CPA based on customer lifetime value (so you know when you can afford to pay more to grow)

No spreadsheets, no guesswork - just enter your numbers and get clarity.

Use our free calculator to find yours in minutes.