In this fourth episode of our series, we dive into a key lever that makes scaling easier: Average Order Value (AOV). If you want to scale your business, it's not about offering a cheaper price, it’s about selling a better deal. Discounts cut your price and margin - what works better is raising perceived value.

Tactics to Boost AOV:

• Smart Bundles: Create offers that feel complete and valuable.
  
• Free Products: Offer products instead of discounts - free items only cost you COGS, not retail.
  
• In-Cart or Post-Purchase Upsells: Add more value without slashing your margins.
  
• Urgency and Scarcity: Use limited-time offers, countdowns, and limited stock to encourage immediate action.
  

Test these tactics, and keep what works to boost your AOV while protecting your margins.

Start using our free offer builder to scale smarter.